市场营销

As part of the Mount Union大学's marketing major requirements and curriculum, you will study the fundamentals of marketing including 消费者的行为, 应用策略, 综合通信, 研究, 和政策. You will be exposed to a wide variety of courses that will build skills necessary for a successful career in the world of business and marketing as you pursue a marketing degree at Mount Union.

学习目标

• Students will demonstrate critical-thinking and problem-solving skills
• Students will demonstrate an awareness of the global environment in which businesses operate
• 学生将表现出对自己价值观的认识
• Students will demonstrate a sense of responsibility and a capacity for service
• Students will demonstrate the ability to recognize when change is needed, 及时适应变化, 引领变革
• Students will demonstrate an understanding of their personal interests, 能力, 的优势, 和弱点，因为他们属于专业的职业领域.
• Students will demonstrate a basic understanding of career options available to them and will establish career objectives.

本科目录

Students who choose to major in marketing at the Mount Union大学 have ample opportunities to get “real-world” experience outside of the classroom. By getting involved in extracurricular opportunities and student organizations, 你可以加强你的营销技能和知识, both of which are critical to a successful career in any marketing field. These opportunities, which supplement classroom learning, include:

• 实地实习 
• Project-driven coursework including the development of a comprehensive marketing plan for a real-world client
• 留学经历
• 服务学习的机会
• Gain interview experience through mock interviews with 行业 professionals 
• 独立研究
• 与老师或同学一起研究
• 研究型课程

学生组织

美国市场营销协会 在威尼斯人app下载校园里有一个学生领导的组织吗, 哪个学校提供对广告感兴趣的学生, 销售, 市场营销研究, 公共关系, and other marketing-related professions with opportunities to interact with a variety of experienced practitioners. 分会活动包括志愿者项目, 募捐者, 网络事件, 研讨会, 演讲嘉宾, 以及实地考察.

的 is an honor society specifically for students with business related majors at ACBSP-accredited schools. 每个成员必须保持一个3.平均绩点2分，在本专业排名前20%.